Storm TV Case Study

STORM TV is the exclusive VOD streaming network from reality TV star and podcast host Lacey Sculls. STORM TV brings together the stars of the Golden Age of Reality TV through exclusive shows and interview content that subscribers can stream online.

Overview

As one of their preferred, third-party developers, Lacey Sculls was referred to Hatchtag by Uscreen. Having built a successful podcast and vlog through Talk of Love with Lacey Sculls, she was ready to take things to the next level with the web’s premier streaming service for the Golden Age of Reality TV.

Phase 1 of STORM TV included brand development, logo design, and landing page design and development. We then filled out her new Video On Demand landing page with targeted copywriting that is aimed at her key demographics and built for conversion to subscriptions.

On the backend, we set up the Uscreen platform for STORM TV’s content and worked one-on-one with Lacey to walk her through how to set up and use Uscreen on her own. Prior to launch, we put together a digital Press Release that was syndicated by over 300 authority news outlets to significantly bolster Storm TV’s organic SEO right out of the gate.

Phase 2 of STORM TV’s development will consist of ongoing SEO analysis, as well as further development of the STORM TV content library and site design – including page design and development, blogs, continued content marketing, and a potential merch shop.

When I decided to launch Storm TV, the technical element of building a Video On Demand website was one of the most daunting aspects of the entire process. I thought that I was going to have to hire multiple people or companies for everything - but Hatchtag was able to do it all!

Lacey ScullsStorm TV

Colors

To give STORM TV the edge and feel that fans know and love, we built the brand design around Black, Black Russian, and accents of Pacific Blue. These colors help bring a sense of drama and excitement to the page and accentuate the high-quality video content throughout the site.

Black

#000000

Black Russian

#000029

Pacific Blue

#009ADC

Typography

In designing the typography for STORM TV, we wanted to offset the darker colors with a clear and bold font. The selected fonts are stylistic choices that help draw visitors through the site’s information and entice them to subscribe.

Oxygen

Oxygen, designed by Vernon Adams, is part of the GNU+Linux libre desktop KDE Project. The font provides ease of use and fast rendering across all operating systems, browsers, and devices.

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Montserrat

Montserrat is a classic font designed by artist and developer Julieta Ulanovsky. Inspired by the Montserrat neighborhood of Buenos Aeries, this font features clear lines that encourage reading in both short and longer texts.

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Evan took the time to fully understand the concept of my video on demand service, and my "style," and was able to bring my vision to fruition. He carefully followed my creative guidelines, and offered helpful professional suggestions as well! It looks fantastic, and I already have over 1,000 paying subscribers within the first month and a half of launching Storm TV!

Lacey ScullsStorm TV

The Payoff

The STORM TV Video On Demand website officially launched on October 1, 2021, and within the first month and a half had already gained over 1,000 paying subscribers, with over one-third of all website traffic coming from organic SEO. Hatchtag is excited to partner with reality TV star Lacey Sculls on further development and content opportunities as Storm TV continues to grow and gain popularity.

Hatch Your Business Success

Hatchtag will help your VOD service succeed with our market-leading Design, Development, and Digital Marketing services tailored to your business. Utilizing the user-friendly Uscreen VOD platform, you can enjoy high-quality video streaming with virtually no maintenance.
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