July 7, 2022

Your New Year's Resolution? Launch A Fitness Streaming Service

Evan Terrell

On-demand streaming content is quickly becoming the main way that people consume media. Everyone is taking advantage of the streaming revolution, from the latest theatrical releases to online creators.

The fitness industry is enjoying a particularly lucrative ride with VOD content. Companies such as Peloton, Beachbody, Mirror, and Apple are all drawing in millions with their on-demand fitness classes that anyone can take from the comfort (and privacy) of their home.

Why let the big companies have all the fun? There has never been a better time for fitness coaches to expand their business and reach a wider audience. 

With a fitness streaming service built on a platform such as Uscreen, you can provide your clients with instant access to the training programs they demand - and make money along the way!

Ready to make a fitness subscription service your New Year's resolution? Let's see how you can start building your fitness empire online with Uscreen.

What Is Uscreen?

Uscreen is the perfect platform for those looking to create a fitness streaming service. A video on demand streaming platform, Uscreen helps brands and businesses reach their audience and boost engagement with highly-powerful streaming capabilities.

VOD solutions like Uscreen are also “white label”, meaning you can brand your service as your own as you build out your website. 

Customizing your website's branding gives it a professional look and feel - which can encourage greater engagement. Most of all, subscribers will love the seamless flow of your content!

A Guide to Building a Fitness Streaming Business

Starting a fitness streaming service that drives revenue is easy - if you know the proper steps. Here are some tips to follow to start creating content and monetizing it quickly.

1. Build the Right Content for Your Target Audience

Creating content for your streaming service is the most critical part of building a business. Whether you're hosting webinars or creating video plans, it's important to know your audience and what they want.

For a fitness streaming service, you'll want to create video content that covers topics that you feel comfortable teaching over video. When you create your content, make sure to script your videos to maintain a professional and consistent tone.

2. Plan Your Content Pillars

A successful subscription service keeps users coming back for more. When you're planning your content, think about creating pillars that will support your service.

Some examples of content pillars you may want to consider include:

  • Fitness Plans: Offer a variety of fitness plans for all levels of ability.
  • Nutrition: Teach users how to make healthy dietary choices that fit their lifestyles
  • Workouts: Record and provide access to workouts that users can do at home

3. Monetize Your Content

Not only is it essential to create quality content for your audience, but you'll also need to know how to monetize it!

When you build your streaming website using a platform such as Uscreen, you can offer customizable membership plans for your video on demand content.

A couple of monetization options you may want to consider include:

  • Selling Access to Individual Videos: Give users access to specific stand-alone content that they can watch at their convenience.
  • Recurring Subscriptions: Allow users access to all of your content at a flat monthly or yearly price.

4. Create a Marketing Strategy

Creating a fitness streaming service is only the first step. To remain competitive and continue to grow, you'll need a marketing strategy that can engage users and bring in revenue.

Here are some marketing strategies you may want to consider:

  • Post on Social Media: Post content to your social media channels, including Facebook, Twitter, Instagram, and others.
  • Offer Free Trials: Offer free trials of your fitness content to give users a chance to “try before they subscribe.”
  • Create Content for Blogs: Work with popular blogs in your industry to create content that the blog can share on their platforms. This will drive large amounts of traffic to your service and strengthen your audience base.

5. Keep The Content Coming

As you begin to build a subscriber base, you will need to continue creating content to keep users engaged. This can be a challenge, but it's important to remember that your audience is what keeps your service alive.

Some tips to keep the content coming include:

  • Keep Track of What's Popular: Keep track of what content is being viewed and shared the most and create more of that type of content.
  • Create a Regular Content Schedule: While you don't want to be too predictable, it's important to create a regular schedule for producing and releasing new content. This will keep users coming back for more.
  • Don't Forget Marketing: Creating great content is only the first step - you'll need to market that content in order to build your audience and stay competitive.

6. Keep Users Engaged (Even After They Cancel)

Don't let a loss of subscribers keep you down. It's essential to always be working on ways to keep users engaged, even after they have canceled their subscription. You never know when someone may decide to come back to the fitness world.

Some ways to keep users engaged include:

  • Offering Exclusive Content: If a user has canceled their subscription, consider offering them exclusive content that is only available to those who have subscribed.
  • Hosting Fitness Challenges: If you have a healthy population of regularly active users on your platform, consider hosting fitness-related challenges that users can participate in. You can also live-stream your content natively and engage with your audience via on-screen chat! 
  • Offer Discounts On Related Services: This is a great way to upsell users on your platform and offer them more value with their membership.

7. Offer Unique Fitness Wearable Connectivity

Enhance your fitness content with Uscreen’s connectivity to wearables! Uscreen offers integration with Apple Watch - letting viewers track their workouts on their watches as they watch your content! This unique VOD integration makes it even easier to encourage subscriptions with value-added capabilities!

Build Your Fitness Streaming Platform with Hatchtag

The capabilities of the Uscreen streaming solution make it possible for anyone to create and launch their streaming fitness service. Uscreen's powerful functionality includes the ability to upload content, add custom branding, offer paid subscriber tiers, and so much more!

Building a streaming site properly requires some technical expertise, though. With the right VOD website developer on your side, you'll be able to create a high-quality site and get it up and running in no time.

Hatchtag is an experienced Uscreen developer with years of experience helping brands and businesses build their streaming service. We have the knowledge and expertise to help you every step of the way, including designing your site, enhancing its SEO, and launching it to the world!

Are you ready to launch your streaming fitness service? Contact Hatchtag today! Schedule a consultation with our team to learn more about how we can help you get started today - and make next year the year you launch your fitness streaming service!

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