Video Marketing
July 7, 2022

Writing A Video Script to Hook Your Audience

Evan Terrell

Have you started using video in your digital marketing? If not, you're missing out on a huge opportunity to reach your target audience and engage with them.

When creating videos to promote your brand, many business owners would agree that they need some help. Great videos don’t just fall out of the sky - they are carefully curated through strategy, scripting, and editing. And with over 51% of brands who use digital marketing moving to in-house curation, skills are more important than ever.

Whether you're brand new to video production or looking for a refresher on the basics, this article will put you on the path to success with your next video.

Why Script Your Videos?

Creating a video without a script is like going on a road trip without a map - you might end up someplace great, but there's a good chance you'll also end up lost, frustrated, and with a lot of wasted time.

Scripting your videos will help ensure that your message is communicated in the most effective way possible. It will also help you stay on track, ensuring that your video is well-organized and flows smoothly.

How to Write a Script That Engages Audiences

Now that you know why you should script your videos, let's look at how to go about writing one.

1. It All Starts With A Goal (And The End In Mind)

Before you start writing, it's essential to take a moment and determine your goal for the video - and that goal should fit into your overall content creation strategy.

What do you want people to do after watching it? Do you want them to visit your website, purchase your product, or sign up for your email list? Once you know your goal, you can tailor your script accordingly.

Make sure you know where you want your video to end up before writing. If you don't, it's easy for the writing process to take a haphazard path - and nobody wants that.

2. Know Your Audience

Next, you need to get to know your audience.

  • What are their interests?
  • What are they struggling with?
  • What do they want to learn more about?
  • What are they buying?

Knowing this information will help you create relevant and engaging content for them. If your goal is to convert viewers to subscribers, make sure you write in a way that resonates with them.

Being familiar with your target audience will also help you create an outline for your video's script - and ensure that it appeals to them.

3. Brainstorm An Outline

You can't just sit down at your computer, start typing, and expect to produce a quality script.

Before you start writing, you need to brainstorm an outline of your video. This will help ensure that your video stays on track and provides the information viewers are looking for.

An outline for a video can be as basic or thorough as you wish. For example, you can jot down basic transitions for each section based on how you wish to edit the video, or you can go all-out and script each scene in detail.

4. Getting Started: Begin With a Hook

One of the most important things about creating an engaging script is being able to hook your audience from the beginning. You have to grab their attention and keep it until the end of the video.

There are several different ways to do this, but one of the most effective is starting with a problem (or pain point) your audience is facing. Once you have their attention, offer them a solution in the form of your product or service.

Make sure your video follows a logical progression, from hook to introduction to the main body to conclusion.

Here are a few examples of how you can hook your audience's attention:

  • Start with a shocking statistic or fact
  • Ask a question that piques viewers' curiosity
  • Introduce a character or situation that is relatable to viewers

The possibilities are endless, but it's essential to be creative and brainstorm a variety of hooks that will interest your target audience.

5. Keep It Short And Sweet (For The Most Part)

Length is another important consideration when writing a video script.

You want to capture your viewers' attention, but you don't want to overload them with too much information at once. Plus, with social media being the typical media consumption today, attention spans get shorter every day!

The length will ultimately depend on your video's goals. If you highlight a product or service, you will likely want to keep the video shorter - around 2-3 minutes.

If you provide more in-depth information or teach a new skill, your video could be 5-10 minutes long.

Again, it's essential to tailor the length of your video to its specific goals.

6. Focus On Your Transitions

The way you transition your video from one part to another can make or break its audience engagement.

If viewers don't understand how they got from Point A to Point B, they will quickly become confused and frustrated with your video.

Avoid confusing or abrupt transitions that interrupt the viewer's experience with your content. Use smooth transitions between your points to keep them engaged and on track.

7. Incorporate Visual Elements

Visual elements can be beneficial when writing a video script.

You can use them to break up large blocks of text, illustrate a point, or simply add interest to your video.

If you can incorporate visuals into your script, it will make the final product much more appealing to viewers.

However, it's essential to keep the visuals you are using in mind. For example, if you are showing how to do a particular task, it might be helpful to use screenshots or diagrams instead of (or in addition to) video footage.

The bottom line: use visuals when possible, but make sure they are relevant to your video's content.

8. Land The Plane!

Your video script is only as good as its conclusion.

Make sure you wrap up your video with a powerful message that leaves viewers feeling informed and inspired. Most importantly, give them an obvious next step - sharing, subscribing, or visiting your website for more.

You can do this by summarizing the main points of your video, offering a solution to the problem you introduced at the beginning, or simply providing helpful resources for viewers who want to learn more.

No matter what you do, make sure your conclusion leaves a lasting impression on your audience.

Measure Twice, Cut Once

The video script is one of the most critical elements of any video.

By following these tips, you can create an informative and engaging video for your viewers. By planning out your video scripts and taking the time to get them right, you will produce videos that are sure to make an impact.

Jumping straight into your videos without a strategy can lead to hours wasted in editing - taking away from the time you could be spending on more important marketing, such as making more videos!

Give Your Videos a Home with Hatchtag

After you’ve invested time and effort into creating the best video you can, it’s time to showcase it to the world. Whether you promote a product or service or simply create engaging content to drive traffic, videos need a place to call home.

One of the best avenues for video promotion is a video on demand (VOD) website. With video on demand, businesses can share video content with their audience without depending on general video hosting sites such as YouTube and Vimeo. 

The popularity of streaming sites continues to grow, so why not ensure that all your video traffic lands directly on your website? When you build your own VOD site, you can enjoy the benefits of top streaming platforms while earning subscription revenue.  It’s like Netflix for your business!

Check out Hatchtag’s Video On Demand website development services to start the journey of building your very own VOD website!

Our team can help you take your videos to the next level with a VOD website solution that drives traffic, increases subscribers, and supercharges your revenue! Contact us today to schedule a consultation and learn more about how VOD can help you supercharge your content!

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