Video On Demand
July 7, 2022

The Benefits of Video On Demand for Your Business

Evan Terrell

Video On Demand, or VOD, is rapidly changing the way businesses operate.

Video content is redefining how businesses communicate with their audience and provide them with brand new experiences. To keep up with growing demand, companies are looking for new ways to add subscription content and video streaming service benefits to their brands.

With consumers engaging with streaming video content more than ever before, there is no better time to take advantage of the latest in video delivery technology.

Is Video On Demand right for your business? In this article, we will take a closer look at what video streaming services have to offer, and how VOD streaming is leading the future of marketing.

What is Video On Demand?

Video On Demand (VOD) is an on-demand method of consuming video media. Video On Demand offers media content when the user wishes to watch it. 

The typical examples of Video On Demand streaming services include companies such as Netflix, Hulu, Amazon Prime Video, Disney+, and more.

Modern VOD services are available on several different devices ranging from computers, gaming consoles, mobile devices, and Smart TVs.

VOD streaming services can bring a variety of content to viewers:

  • Promotional Videos
  • Online Training Materials
  • Tutorials and Walkthroughs
  • Exclusive Subscription Video Content
  • Advertising Video Content

The Rise in VOD

Video On Demand has skyrocketed over the past few years. As services such as Netflix bring streaming video to any device, companies have rushed to follow suit. This has led to a wide variety of VOD services that can be accessed from anywhere at any time.

Now content isn't only being developed with the intention of being offered on VOD platforms - it is being created exclusively for these platforms alone!

Due to the massive rise in popularity of Video On Demand streaming services, the number of users is ever-increasing with no sign of stopping. In 2021 alone, VOD streaming platforms are expected to draw in $85 billion in revenue - and could grow to over $125 billion by 2025.

How Can a Video Streaming Service Benefit My Business?

With so many different Video On Demand streaming services available, companies are looking to provide content that speaks to each customer.

This is where VOD content can make a difference. By providing tailored VOD content for their customers, businesses are speaking directly with their target audience.

Video On Demand has caused a shift in how products are promoted and advertised - and has allowed forward-thinking companies to gain a competitive edge over their competitors.

Build Trust and Credibility

Video On Demand can help build trust, credibility, and authority with your audience. Using videos in your marketing strategy demonstrates that you care about providing your customers with valuable information they need to succeed. It's not just a transactional video - it's an ongoing commitment to producing on demand content that customers love!

Use Case: You own a dog grooming business and want to attract new clients. 

Using video on demand, you can produce short how-to videos demonstrating different dog grooming techniques. This will establish you as a trusted source of information and provide your customers with the knowledge they need to get started.

Inform and Educate with Streaming Services

Videos can help inform and educate your audience on various topics related to your business, from company history to services offered. You can also show potential clients how your business operates. This will help build trust and understanding for your customer while establishing yourself as a valuable source of information.

Use Case: Your company specializes in creative studio design. To demonstrate the process behind your work, you can produce short video content pieces that walk customers through the 3D rendering stages of one of your projects. 

This not only provides them with valuable information but also provides a behind-the-scenes look at your company through your own video streaming service.

Expand Revenue with Subscription Video

Video streaming services allow companies to explore new revenue streams. Videos can be used as promotional tools, instructing potential customers to use your products and services. 

You can also utilize VOD streaming as a subscription service, further increasing revenue for your business. Best of all, you can reduce your expenses on cable TV advertising with new revenue from subscription video!

Use Case: As a creator, your business depends on the ability to deliver steady content to your fans and followers. Video on demand subscription video allows you to expand and monetize your content by streaming exclusive videos that can only be accessed through your subscription platform.

Meet Customer Demands

Videos allow companies to meet customer demands, providing them with the information they need when they need it. Customers now expect brands to provide value-added content accessible from anywhere at any time.

Use Case: A children's clothing store wants to increase sales during the holiday season. Instead of creating flyers, brochures, and other printed marketing materials, they can create video on demand content that provides their customers with an overview of all new products available in-store for the holidays. 

This saves time while providing customers with the information they need through a branded streaming service.

Enable 24/7 Accessibility

Video On Demand streaming services can be used to enable 24/7 accessibility for your customers. Whether you produce instructional videos or other promotional material - VOD allows users access to this content anywhere and on any device.

Use Case: As a home renovation company, you produce how-to videos every week that walk customers through the various steps it takes to complete a project. 

This content can then be organized into series, where users can binge-watch their favorite video or pick-and-choose which one they need depending on what stage of the process they are currently in.

VOD services have completely revolutionized the way businesses communicate with their audiences. It has opened the door for people from all walks of life to share valuable information in a way that can benefit others.

If you are looking for a new strategy to promote your business, consider using video on demand streaming services to provide your customers with unlimited access to your brand's content at any time.

Build Your Own Streaming Service with Hatchtag

Here at Hatchtag, we are passionate about Video On Demand's potential for brands and businesses. We love crafting custom websites to help make this future a reality for our clients.

As a preferred Uscreen VOD services developer, Hatchtag has the experience and expertise to create a VOD solution that fits your business needs. 

We work directly with businesses across all industries to develop custom VOD websites that can help them build trust, educate their audience, and inform the public with video content that converts.

Want to learn more and get started with the best video streaming service? Contact Hatchtag today and discover how Video On Demand can enhance your business communication.

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