With 2021 drawing to a close, many business owners are turning the page to a new year and looking toward all of the possibilities that come with it.
One of the most important things to consider in your 2022 marketing budget is whether you should invest in video on demand (VOD) as a marketing and communication medium.
The case for VOD is clear. It i’s a medium that consumers are increasingly using, and it offers many benefits when used alongside traditional marketing methods. With marketing trends continually shifting, knowing where consumer behavior is going and adjusting accordingly can help secure the future of your business.
VOD is becoming increasingly popular as a marketing medium, so it’s important to consider the benefits of using it in your 2022 marketing budget.
Here are five reasons why now might be the perfect time to invest in video content for your brand:
1. VOD is growing in popularity
More and more people are turning to streaming services like Netflix and Hulu for their entertainment needs.
The number of people who watch video content online has been steadily increasing, and that number is only going to continue growing.
It’s not only viewers that are getting into VOD. Marketers are increasingly partnering with businesses who want to use the power of video in their communication. A study from Biteable shows that 80% of marketers would publish more video content if the process was more straightforward (Hint: it is with VOD!)
2. VOD is engaging
Video is one of the most engaging content formats available. When used correctly, it can capture and hold people’s attention better than any other medium.
In fact, a study by Pew Research found that 61% of young adults are using streaming services as their primary method of consuming content – whether it be educational, entertainment, or even news!
With the proliferation of smart mobile devices, video content is easier to access than ever. Videos can be watched on any device that’s capable of streaming, which means people have easy access regardless of where they are.
3. VOD is versatile
Video content can be used in a variety of ways to reach your target audience.
Outside of a primary VOD website, this content can be used on social media, in email marketing campaigns, on your website, and more!
Additionally, video content can be tailored to fit any budget. You don’t need a huge budget to produce a good video, but it does give you more options if you have the extra capital to invest.
4. VOD is shareable
Another benefit of using video content as a marketing medium is that people are much more likely to share videos than they are with articles or other types of content.
You can even make it easy for people to share your videos by adding social media buttons to them. This will help you reach a larger audience and increase brand awareness as your viewers share your videos with their friends, family, and followers.
5. VOD is effective
All of the benefits of using video content as a marketing medium add up to one thing: effectiveness.
When used correctly, video can be an extremely powerful marketing tool. There’s a reason it has been so popular for so long: people want to watch videos. Using VOD can therefore be an extremely effective way to reach and engage your audience and promote your business.
BONUS: 6. VOD can be monetized
In addition to all of the benefits that come from using video content in your marketing campaigns, there’s another advantage to VOD: you can monetize it.
Many streaming services charge a monthly subscription fee for access to their platform. Creating your own video streaming platform, rather than relying on sites such as YouTube, makes them more exclusive and allows monetization in ways that avoid losing income to other platforms.
With the number of people consuming video content constantly increasing, there’s never been a better time to invest in VOD marketing. It’s an engaging medium that can be used effectively across various platforms, so you can get your message out no matter where your audience is.
Prepare to Invest in VOD Today
If you’re still on the fence about whether or not to include VOD in your 2022 marketing budget, consider these five points: VOD is growing in popularity, it is engaging, it is versatile, it is shareable, and it is effective. It’s a great way to reach your target audience and promote your business.
So, what are you waiting for? Learn how you can build a powerful VOD solution with Hatchtag. Our team of experts will help you build a video on demand platform that meets your specific needs.
Schedule your consultation today to learn more, and make 2022 the year that your marketing truly works for you!