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It is more challenging than ever to capture and maintain your audience’s attention in the digital-first economy. 

Companies can no longer afford to wait for customers to come to them. Instead, brands must get creative with innovative technology to entice users toward their products.

One of those creative content mediums is video on demand (VOD). Brands can build a sense of connection with their audience by providing consumers with the content they want when they want it. Plus, the availability of choice means that users are more likely to watch—and keep watching.

Not sure if video on demand is right for your company? Read on to learn six unique ways you can start using VOD to bring in new customers and engage your audience – and how Hatchtag’s VOD development services can help you make it happen.

Why Video On Demand?

VOD services, such as Netflix and Amazon Prime, have changed how we engage with and consume media. Rather than waiting to catch a specific show or movie on television, you can access your favorite programs at your convenience.

This benefit has created a consumer expectation for all businesses. If you are going to reach audiences that are honed in on their viewing preferences, you have to go where the audiences are.

Enter the power of VOD services. When your business creates video on demand streaming content, you will increase the value of your brand and attract more ideal customers.

6 Ways to Get Creative with VOD Content

Video content is not only the preferred way to engage with brands, but it’s also highly effective in reaching your audience – no matter your industry!

If you’re looking for a way to get more out of your video content, try these six tips that can help you capture the lion’s share of your video-hungry market.

1. Use Videos to Explain Complicated Topics

Do you struggle with making complicated topics fun and easy for your viewers to understand? Then video is the perfect solution!

Videos are great for explaining complicated topics because they can provide visual examples. You can use video to break down new information in a way that makes it easier for your audience to absorb.

By creating how-to videos or explainers, you are simplifying your message and creating an easy-to-understand resource that you can use for years to come. Plus, you can use these videos as a lead generation tool by providing viewers with a link to an offer they might find interesting.

2. Produce Compelling Content for Each Stage of the Customer Journey

Your customers have different needs when they’re in each stage of the sales funnel, so why should your content be the same?

If you try to create video content relevant to every single stage of the customer journey, you’ll dilute your message. This will make it hard for your customers to find exactly what they need. Instead, focus on creating high-quality videos that are tailored to each specific stage.

For example, if you’re trying to attract new customers in the awareness phase of the funnel, you might create an educational video explaining your brand.

3. Enhance Your Training and Onboarding Process

If you have a team of employees, getting everyone on the same page can be tough. That’s why it’s so important to provide them with training and onboarding resources.

Videos add a personal touch to your training and onboarding process because you can create personalized videos that quickly connect with your team.

Plus, you can use videos to increase employee retention by creating a memorable experience that will make them feel excited about their work.

4. Feature Client Testimonials

Don’t you wish you could show off how unique your product is to the world? Well, now you can! Videos allow you to showcase client testimonials and real-life success stories.

It’s easy to get caught up in your head and assume that everyone understands what you’re trying to say, but videos bring a human element to your storytelling.

This makes it easier for customers to connect with the real people on the other end of their transaction who share their experiences with your brand. 

As a bonus, these videos can help drive more revenue by creating a sense of urgency and scarcity by saying something like “limited time offer.”

5. Build Your Brand with a Video Podcast

Podcasts are a great way to tell stories, build your brand, and connect with your customers.

If you’re looking for a way to create content that will keep people coming back week after week, then a video podcast is an excellent option. This type of video allows you to share thoughts about specific topics to help your audience grow.

For example, you could create a series of videos that teach people business management skills for entrepreneurs or give them tips on how to run their social media accounts more efficiently.

6. Offer Behind-The-Scenes Access

Do you want your customers to feel like they’re a part of your brand? Then share behind-the-scenes content that gives them an inside look at what makes your business run.

Use your VOD streaming site to promote videos that show audiences how your products are made or give people a sneak peek into all the hard work that goes into running a company.

This type of video content will help you build trust with your audience and be used as a lead generation tool by encouraging viewers to subscribe to your email list.

Maximize Your Potential with VOD Services from Hatchtag

Once you know the benefit of using video on demand to reach your audience, the next step is to get started! The first step in a successful VOD journey is with a website built for video streaming.

At Hatchtag, our team utilizes the industry-leading Uscreen VOD platform to create beautiful, high-performance websites built for video. Our VOD websites are designed to give your brand a competitive advantage.

Our team of experts manages every step of the journey – from design to implementation to calibration – so you can focus on growing your business. Ready to learn more? Set up your consultation with Hatchtag today and see why brands and businesses trust us with their video on demand design and digital marketing needs!