It’s the holiday season and, for many brands, prime time for holiday marketing to make an impact on sales.
While the work has already begun, it’s important not to neglect the power of subscription video on demand (SVOD) during this important season.
For many businesses and brands, the holidays are the most profitable time of year. Are you ready to take advantage of the rise in revenue potential?
Check out these tips to turn up your content marketing and creation, and engage customers during the holidays using services like video on demand (VOD).
1. Offer Exclusive Content with a Thematic Focus
Video on demand is an effective way to offer special content that can’t be found elsewhere. For example, during the holiday season, movie studios often release exclusive clips of their most anticipated new releases online.
If you’re selling goods with a holiday flavor, you can also create original videos exclusively for your VOD channels – whether it’s a DIY tutorial for making ornaments, a special behind-the-scenes look at the production process of a unique item, or even an animated short story about your product.
By switching up your content and focusing on a specific theme like the holidays, you’ll be able to engage more of your viewers and show them that you’re committed to producing content they can’t find anywhere else.
2. Update Your Graphics and Branding with Holiday Magic
You don’t have to update your whole website for the holidays. However, you should pay attention to your video thumbnails and try to use them as an opportunity to convey the holiday spirit.
Design and overlay a festive graphic over the video thumbnail and add in-video holiday graphics to entice viewers. Doing this is an easy way to showcase the spirit of your brand with simple, engaging videos that won’t break your budget or take away from your overall messaging.
It’s the little things that count in your video marketing efforts – and that goes triple for the holidays.
3. Add Holiday Shopping Guides
A holiday shopping guide will increase engagement on your VOD website, while also driving more traffic. It’s a great way to show off your product line while giving viewers some helpful advice on how best to shop for the holidays.
Shopping guides can be as simple or in-depth as you need them to be, but they always make an impact on your viewers when they’re in the holiday spirit. Plus, it’s a great way to promote all of your products without sounding like an ad.
4. Offer Subscription Discounts
While subscriptions are already a great way to monetize your site, offering discounts during the holidays is another way to make your service more attractive. In fact, VOD website subscriber rates typically increase dramatically with a well-timed discount!
Don’t underestimate the power of holiday-themed discounts and offers. Offer unique opportunities for customers to subscribe at a discounted rate to boost your revenue. You can also encourage current subscribers to invite their friends and family to sign up by using discount referral links.
5. Host a Giveaway
Hosting giveaways is another way to get your customers more involved in your brand, while also increasing site traffic and growing revenue through subscriptions and VOD purchases.
If you sell physical products, give away a special item or two that can only be won through a giveaway – whether it’s a unique ornament or a special guest appearance in one of your holiday videos.
Giveaways are a great way to encourage viewers to share your VOD website with their friends and family.
By giving your audience something more personal to talk about, whether it’s a promotional product or a chance to win an exclusive, holiday-themed prize, you’ll be able to turn casual viewers into brand evangelists and increase your reach across social media platforms.
6. Partner With The Community
One of the best ways to grow your brand during the holidays is by partnering with your local community.
For example, you could consider doing a sponsorship deal so that another company can offer its own festive promotions during your videos.
Not only does this provide great partnership opportunities, but it helps grow your audience by giving them exclusive promotions to take advantage of.
Move to VOD in the New Year
As you prepare for the holiday season, now is the time to start planning your VOD strategy for the New Year.
More and more viewers are looking to digital content to get their news and entertainment – so make sure your videos are easily accessible all year round and reach the right audience!
If you are not yet taking advantage of a video on demand site, now is the time to start! At Hatchtag, we utilize the powerful Uscreen platform to design powerful websites that are both user-friendly and engaging. By bringing Video on Demand into your marketing strategy, you will reach an entirely new set of customers that want to engage with your brand throughout the year.
Contact Hatchtag today to start your VOD journey – and learn how you can make the season bright with Video on Demand!